Web Solutions

We are experienced in providing simple one page websites through to more complex multi-page solutions complete with booking systems, integrations and e-commerce platforms.

Our web design team will ensure the page designs, layout, and navigation work for your industry in attracting new enquiries, enhance engagement and improve usability.

Our websites are responsive, so work well on a mobile phone or tablet device and can come with a CMS (content management system) which we can train you in using, so you can update the site yourself, or we are happy to provide a monthly retainer to keep the site updated on your behalf.

We have a team of SEO (search engine optimisation) and PPC (pay per click) experts who can execute campaigns to increase your online presence and populate with keywords to drive traffic through to your site.

SEO and PPC Campaigns

If visits to your website form a large part of your business’s marketing goals, then it is essential for potential customers to be able to quickly and easily find your site. Hence, being on the first page of Google’s results is a must, and the closer towards the top is reflected by an increase in the volume of visitors.

Search Engine Optimisation (SEO) is an important marketing strategy as it effectively tells Google that, when somebody uses a particular keyword in a search, you would like your website to be included in the results that it publishes.

However, the way in which Google ranks websites is extremely complex, and subject to dramatic changes from time to time. This makes the job of getting websites to rank highly for competitive keywords extremely difficult and time consuming.

The alternative to SEO is Pay Per Click (PPC). This is a form of paid advertising and applies to multiple platforms, both search engines and social media, such as Google, Bing, Facebook, Instagram, Twitter etc., of which Google is probably the most well known.

PPC is a much faster way of getting results, where instead of waiting months for your keywords to start appearing at the bottom of page 1 of Google, they can appear towards the top virtually overnight. However, whereas the organic listings (SEO) are technically free, with PPC the advertiser pays a variable charge to the platform every time somebody clicks on an ad. In essence you are paying a small amount for each visit to your website.

This in turn highlights the importance of having a site that is highly user-friendly. Having paid for the visit, you don’t want the visitor to click away because they couldn’t find their way to the page that would solve their problem, or give up because the page took too long to load.